The Super Bowl is not only the biggest stage for American football, but almost as importantly, it is the biggest stage in the advertising and marketing industry. Groups spend millions and millions of dollars to get people’s attention. Check out this creative ad, “Casket,” for the Super Bowl made by Mosaic Church in LA. Erwin McManus is the pastor of this very innovative church that has a ton of members that are a part of the TV and film industry in LA.
“Casket” was inspired by one of our team member’s funeral experience where his deceased grandfather requested to be buried with a beer and cigarettes. “Casket” is a commercial where a guy stages his own funeral just to munch Doritos and watch football undisturbed – in a casket. But of course, things don’t go as planned. (from vote for casket.com)
There is a good AP article explaining the reasoning behind their lighthearted spoof.
“We’re not trying to use Doritos to propagate a message, but I think we want people to know that we have a sense of humor, that it’s OK to laugh,” McManus said. “So much of what comes out of the faith community seems so dour and somber and we want to say, ‘Hey, we’re real people. You can be a person of faith and really enjoy life and laugh.”
Phil Cooke, a Christian producer, filmmaker and author says this about the commercial.
“Nobody’s going to fall on their knees and accept Jesus as a result of this spot. But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people,” said Cooke, the producer. “It might not get someone converted, but I think it will get someone to say, ‘Maybe there is something I ought to investigate.’”
What do you think? How do you like the “soft” sell approach to faith?
Wow, what an awesome day at Forest Park Carthage yesterday! We had a ton of new faces at both of our services. We also got a ton of people signed up for LifeGroups! Exciting things are happening here in Carthage!
Monday is for Missions…
Keep praying for Haiti. FP has had over 60 people interested in going on relief trips to Haiti. We have raised well over $1000 to go to Haiti.
FP has a group in Kenya this week. Pray for them as they minister in His name at the Mattaw Children’s Village
We just had a group get back from Fort Worth, TX yesterday that were working in the inner city with a church downtown.
Too good of a post to pass up on this Monday afternoon…Enjoy! This is from Matt Wilkie’s blog this week. Powerful!!
A few months ago, I got my own Haitian mudpie. It sits on my desk. This gift from our Haiti director,Kevin Rose, has reminded me to pray for the poorest people in the poorest country in the Western Hemisphere.
On Tuesday, like every other “normal” day in Haiti, people in the poorest areas of the country were eating these for lunch. Some ate them for breakfast that morning and dinner the night before as well. They’re made of dried yellow dirt, vegetable oil and salt.
I’m going to type that again…they’re made of dried yellow dirt, vegetable oil and salt. They’re real mudpies. People eat them.
Then an earthquake hit.
I’m still processing things…but I for now, I wanted to mention the mudpies.
Jenny and I were talking this evening about the situation. Glued to the television just like 911 and Katrina. The devastation is stunning.
We have been getting a lot of calls and questions about what our response will be. Brock Cummins, our Missions Pastor has been in contact with several agencies and is exploring the possibility of FP putting together a relief trip to Haiti. You will have an opportunity on Sunday to sign up to receive more information about the trip(s).
My cousin’s wife, Nettie was commenting on Facebook about the benefit of being a part of a Southern Baptist Church in Indiana. I wholeheartedly agree with her. There is a lot of power behind pooling money and resources for a united effort. Our Cooperative Program is an amazing thing for sure. There is a fund set up to provide relief to the devastated country. What is good about the SBC fund is that each gift is 100% toward relief–there are no administrative costs taken out of your gift.
In addition to giving to the SBC relief fund, we are also pooling our money locally to help fund a relief team. You can give directly at church to go towards our own FP relief effort. Please simply write “Haiti” in the memo of your check and bring it on Sunday.
If you have noticed my tweets and other posts since the earthquake, there are also a ton of other organizations that you can give to as well. I think one of the most effective things we can be doing at this time is to pray fervently for those who are already on the field and those who are headed that way.
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