The Super Bowl is not only the biggest stage for American football, but almost as importantly, it is the biggest stage in the advertising and marketing industry. Groups spend millions and millions of dollars to get people’s attention. Check out this creative ad, “Casket,” for the Super Bowl made by Mosaic Church in LA. Erwin McManus is the pastor of this very innovative church that has a ton of members that are a part of the TV and film industry in LA.
“Casket” was inspired by one of our team member’s funeral experience where his deceased grandfather requested to be buried with a beer and cigarettes. “Casket” is a commercial where a guy stages his own funeral just to munch Doritos and watch football undisturbed – in a casket. But of course, things don’t go as planned. (from vote for casket.com)
There is a good AP article explaining the reasoning behind their lighthearted spoof.
“We’re not trying to use Doritos to propagate a message, but I think we want people to know that we have a sense of humor, that it’s OK to laugh,” McManus said. “So much of what comes out of the faith community seems so dour and somber and we want to say, ‘Hey, we’re real people. You can be a person of faith and really enjoy life and laugh.”
Phil Cooke, a Christian producer, filmmaker and author says this about the commercial.
“Nobody’s going to fall on their knees and accept Jesus as a result of this spot. But advertisers on Madison Avenue spend millions on a Super Bowl spot because they know it influences people,” said Cooke, the producer. “It might not get someone converted, but I think it will get someone to say, ‘Maybe there is something I ought to investigate.’”
What do you think? How do you like the “soft” sell approach to faith?
Wow, what an awesome day at Forest Park Carthage yesterday! We had a ton of new faces at both of our services. We also got a ton of people signed up for LifeGroups! Exciting things are happening here in Carthage!
Monday is for Missions…
Keep praying for Haiti. FP has had over 60 people interested in going on relief trips to Haiti. We have raised well over $1000 to go to Haiti.
FP has a group in Kenya this week. Pray for them as they minister in His name at the Mattaw Children’s Village
We just had a group get back from Fort Worth, TX yesterday that were working in the inner city with a church downtown.
Too good of a post to pass up on this Monday afternoon…Enjoy! This is from Matt Wilkie’s blog this week. Powerful!!
A few months ago, I got my own Haitian mudpie. It sits on my desk. This gift from our Haiti director,Kevin Rose, has reminded me to pray for the poorest people in the poorest country in the Western Hemisphere.
On Tuesday, like every other “normal” day in Haiti, people in the poorest areas of the country were eating these for lunch. Some ate them for breakfast that morning and dinner the night before as well. They’re made of dried yellow dirt, vegetable oil and salt.
I’m going to type that again…they’re made of dried yellow dirt, vegetable oil and salt. They’re real mudpies. People eat them.
Then an earthquake hit.
I’m still processing things…but I for now, I wanted to mention the mudpies.
I have a good friend from high school that is married to a Trooper in Alaska…the great white north of Alaska! You think it is cold here in the Ozarks last week! They have to scrape ice off their storm door…on the inside…to get in and out of their front door!
I thought this was really cool what their church did for Christmas to serve people who are less fortunate! Awesome stuff! Check out her blog as well. She doesn’t post too much because the internet is really slow up there, but each post is pretty interesting!
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